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| Topic: |
History
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| Number of pages / Number of words: |
2 / 482 |
Essay's paper body
At the end of the 90’s, Nike’s goal, as stated in our company web site, is to become a truly global brand.
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In 1962, Knight received the first shipment of 200 pairs of Tiger shoes to his parent’s garage in Oregon. The shoes were bought by Blue Ribbon Sports (BRS), the name of the partnership between Knight and Bowerman that they formed with only $1,000 in capital. Knight peddled Tiger’s shoes at local track meets grossing $8,000 of sales in their first year...
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