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| Topic: |
History
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| Number of pages / Number of words: |
7 / 1688 |
Essay's paper body
There were also no potential channel conflicts with intermediaries such as travel agents. The web also fitted in with the low-cost easyJet proposition of no tickets, no travel agents, no network tie-ups and no in-flight meals. Customers are given a PIN number for each order on the web site which they give when they get to the airport...
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Savings to easyJet made through customers booking online enable it to offer at least ?1 off to passengers who book online – this is part of the online proposition. Online buyers also benefit from paying the price of a local call, instead of the standard national rate of easyJet’s booking line.
The owner says that ‘the savings on the Internet might seem small compared to not serving a meal on a plane, which saves between ?5 and ?10, but when you think how much it would cost to build a new call centre, pay every easyJet reservation agent 80 pence for each seat sold – not to mention all the middlemen – you’re talking much more than the ?1 off we give online buyers’...
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