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Company Analysis
In 1853, a Bavarian immigrant named Levi Strauss opened a dry-goods business in San Francisco, California. Roughly twenty years later, the problem miners had with finding sturdy pants was brought to Levi's attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls, later known as jeans...
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Company Analysis
In 1853, a Bavarian immigrant named Levi Strauss opened a dry-goods business in San Francisco, California. Roughly twenty years later, the problem miners had with finding sturdy pants was brought to Levi's attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls, later known as jeans...
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