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Using Bowman's theory of the Strategy Clock, the competitive strategy option Madonna is following is 'Focused Differentiation'. She has products that are perceived as high quality, have a substantial price premium to them and target niche markets:
' Top selling Albums & Singles
' Worldwide Sell out Concerts
' Films
' Style Icon for Pepsi, Max Factor & GAP
' Author of top selling Children's books...
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Using Bowman's theory of the Strategy Clock, the competitive strategy option Madonna is following is 'Focused Differentiation'. She has products that are perceived as high quality, have a substantial price premium to them and target niche markets:
' Top selling Albums & Singles
' Worldwide Sell out Concerts
' Films
' Style Icon for Pepsi, Max Factor & GAP
' Author of top selling Children's books...
Essay fragment
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