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| Topic: |
History
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| Number of pages / Number of words: |
8 / 2231 |
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Megargel, now the largest stockholder, sat on the board and watched his company ekes out a modest growth record through the 1920s. It was reorganized again in 1928 as the National Pepsi-Cola Co., just in time for the the Depression and bankruptcy. Exit Roy Megargel, enter Charles Guth, president of the Loft Candy Store chain and a man with a score to settle against Coca-Cola Co...
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Guth considered reasonable. With Pepsi on the block in 1931, he saw a source of supply that would be his to control. So he picked it up for $150,000, as much to avoid dickering with Coke as for any future he might have seen in Pepsi. (Mulchand, 2003)
An Approach to Coke
When a humiliated Charles Guth sent quiet feelers to Coca-Cola about buying out the company, Coke wasn't interested...
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General points of the essay
Coca Cola And Pepsi
Coca-Cola Versus Pepsi
Coca-Cola vs Pepsi
Coca-cola vs. Pepsi
Marketing Mix Pepsi Vs Cola
Strategic Analysis Of Pepsi And Coca Cola
swot - pepsi and coca cola
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