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| Topic: |
History
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| Number of pages / Number of words: |
8 / 2194 |
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The neo-classicals were not interested in the behavioral aspects of economics and finance.
They were more interested in idea marginalism was about explaining relative differences in prices, using the forces of supply and demand. It wasn't until 1979 that behavior and psychology became a major player again in the world of economics and particularly finance, when Daniel Kahneman and Amos Tversky wrote their famous work "The Prospect Theory: Decision Making Under Risk...
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It wasn't until 1979 that behavior and psychology became a major player again in the world of economics and particularly finance, when Daniel Kahneman and Amos Tversky wrote their famous work "The Prospect Theory: Decision Making Under Risk." (Kahneman, 1982) After Kahneman and Tversky's famous writings, Behavior Finance became an accepted and practical application based on their theory...
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