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(p.s., they found out that there was, in fact, a pent up demand for this type of service and went on to establish the largest corporate centre in Eastern Ontario.)
Guerrilla marketing isn't just about the medium -- it's about the message. It's not enough to offer people a way to lose weight or stop smoking when your competitors are offering similar services...
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It's not enough to offer people a way to lose weight or stop smoking when your competitors are offering similar services.It is all about efficiency, but that doesn't always mean spending less. Companies tend to allocate about 4 percent of sales on marketing, although some crafty guerrilla marketers may go as high as 8 percent, Levinson estimates...
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