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| Topic: |
History
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| Number of pages / Number of words: |
7 / 1940 |
Essay's paper body
(Buhalis, 2001.)
Development of tourism distribution channels is changing tourism industry. Vertical and horizontal integration within the distribution channels have a big influence on the travel retail agencies. In case of horizontal integration, when tour operator become a travel agent and starts selling products directly to the customers, travel agent might lose profit because of competitive prices...
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These days tour operators more and more tend to sell their packages straight to the customers. Doing so, they lower the prices by using their own outlets or web sites. The process of cutting commissions started in the middle of 90s in US and then reached Europe. (Leidner, 2004)
Lately popularity of the internet has been growing very fast...
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