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Essay's paper info
| Topic: |
History
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| Number of pages / Number of words: |
15 / 4051 |
Essay's paper body
Full liberalization of the tyre industry was announced in mid June 1994. This saw Firestone’s profit for the year go down by 25%.
At this time (1994), the world tyre industry was both highly competitive and mature, with nine major global players. They manufactured a variety of tyres to cater for different motor vehicle designs and specifications, different road conditions, as well as differing consumer tastes and preferences...
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Stiff Competition
Before the liberalization of the industry, Firestone East Africa (1969) Limited had been successful in the production of tyres and tubes. By the end of 1993, the company was manufacturing over 61 different sizes and types of tyres. It made efforts in incorporating the latest appropriate technology in the production of tyres...
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