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Essay's paper info
| Topic: |
History
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| Number of pages / Number of words: |
11 / 2853 |
Essay's paper body
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|At the same time, we have lost something valuable. Companies today have tens of thousands– in some cases millions-- of |
|customers. We do not know who they are. We cannot recognize them and talk to them as the old corner grocers did. Loyalty|
|has disappeared. Customers are loyal until tomorrow’s newspaper, when they see a coupon for something at another store |
|and – woosh, they are gone...
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What is true of grocery stores is also true of department stores, drug stores, hardware |
|stores, office supply stores, banks, movie theatres – virtually every sales organization today. |
|What has begun to change this picture has been the advent of computers. In the past 15 years, computers have become so |
|sophisticated and powerful, and their prices have become so inexpensive, that it is possible to keep in a computer today|
|the kind of information that the old corner grocer kept in his head, and to use that information to recognize and do |
|favors for our customers...
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General points of the essay
Millions By Frank Cottrell Boyce
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
Are Public companies more unethical than Private companies?
Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers
Can Two Such Different Companies Find Success In Today's Market?
Customer Acquisition And Keeping Customers In Today’S Volatile Market
Discuss the management problems facing multinational companies and companies with an international dimension in various parts of the world
How Valuable Time Is Squandered
How to Make thousands
smaller companies effect on larger companies
A man from thousands
Customer Retention
Hemingway's "in Our Time": Lost Generation
Artificial Insemination: Spending Thousands for a Negative Cause
MILLIONS MORE MOVEMENT
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