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| Topic: |
History
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| Number of pages / Number of words: |
5 / 1272 |
Essay's paper body
The Burberry brand name began to appear on such products as children’s clothes, personal products, watches, blue jeans, bikinis, homewares and shoes in order to attract new customers and broaden the company’s sales base. Commenting on Menichetti, Bravo said, “Coming in, I had studied Hermes and Gucci and other great brands, and it struck me that even during the periods when they had dipped a bit, they never lost the essence of whatever made those brands sing...
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And I thought, ‘This man will retain what’s good and move us forward.’ â€
A second element of her strategy was to bring in advertising agency Baron & Baron and celebrity photographer Mario Testino to shoot ads featuring models Kate Moss and Stella Tennant. Other celebrities such as the Beckhams, Callum Best, Elizabeth Jagger, Nicole Appleton and Jarvis Cocker have also featured in Burberry advertising...
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General points of the essay
Blue Jeans, the Ultimate American Icon
air products
Medical products Inc.
New Products
Padgett Paper Products Company
Products, Inc.: The Personal-Care Industry
Products
SPC Products Company
The Brita Products Company
The marketing strategy about the products of company
Blue Jeans, Black Leather Jackets,
Brand Positioning: Luxury Watches
What are products
Good Products, Bad Products
Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
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