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| Topic: |
History
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| Number of pages / Number of words: |
7 / 1681 |
Essay's paper body
Showcasing young beautiful women, buff men, lots of beer, a fun lifestyle; most people are left with a certain image of beer. However watching the oxygen channel those ads are less likely to run. With the growing trend of shows such as Sex and the City, Budweiser saw their opportunity to try and market beer to an upper scale audience that would most like order mixed drinks at a bar instead of beer...
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Their efforts in gaining a new audience resulted in a brand new beer. Budweiser Select contains only 99 calories and 3.1 carbohydrates, while still containing 4.3 ABV (alcohol by volume) (Budweiser Select). While still being this low calorie they focus on the brewing process and the crisp refreshing flavor, without an aftertaste...
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General points of the essay
Budweiser Beer
Corona Beer
(CASES STUDY Odoul's) What Beer Drinkers Drink When They're Not Drinking Beer
coors Beer
Beer And Liquor
beer
Miller Beer Ads
Budweiser Select
Beer: A History
Beer: The Production History And Consumption Of Beer
Beer: The Production
LIGHT BEER vs. FULL FLAVOR BEER
Beer Brewing
German Beer
Beer Game
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