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Essay's paper info
| Topic: |
History
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| Number of pages / Number of words: |
19 / 5117 |
Essay's paper body
This potential variability of service quality raises the risk faced by the consumer.
One method is to design services to be as uniform as possible - by training personnel to follow closely defined procedures, or by automating as many aspects of the services as possible.
Ways to reduce inconsistency in airline industry:
? Most a i rl i nes i include online booking resulting in a standardized procedure & fewer mistakes due to human errors...
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An airline seat is a perishable commodity and if it goes empty, it is money lost .Domestic airlines are come up with new ways to enthuse non-frequent flyers to avail of cheap tickets during offseason
8 p, s
? PRODUCT
Getting the product right is the single most important activity of marketing. If the product isn't what the market wants, no amount of price adjustment or brilliant promotion will encourage consumers to buy it...
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General points of the essay
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