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English
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| Number of pages / Number of words: |
3 / 686 |
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But there is also the idea of hegemony; that ideologies are what seem like common sense to people and that the popular ideologies are in a fight to stay in control over recessive ones. The hegemony in the Chanel advertisement would be that Chanel is a high end product but the company is always trying to stay ahead of the competition as to keep its style up to fashion...
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The hegemony in the Chanel advertisement would be that Chanel is a high end product but the company is always trying to stay ahead of the competition as to keep its style up to fashion.
Why is it a skinny brunette wearing the Chanel clothes, rather than an overweight redhead? This can be explained through psychoanalytic theory...
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