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| Topic: |
English
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| Number of pages / Number of words: |
31 / 8547 |
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But in Amit Jatia’s words, “Customers are generally not forgiving.†According to the survey conducted, customers demand low prices, more seating space, more variety, home delivery, and the list is endless.
The fundamental secret to McDonald’s success is the way it achieves uniformity and allegiance to an operating regimen...
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McDonald’s India has to adhere to many rules and regulations laid down by the parent company, and it still has to cater to the Indian customer and his needs. McDonald’s India is a case study on how to mix conformity with creativity.
In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand
in San Bernardino, California, and envisioned a massive new industry: fast food...
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General points of the essay
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