Buy custom The Global Branding Of Stella Artois
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English
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| Number of pages / Number of words: |
6 / 1402 |
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brand marketing) while leaving other components (e.g. brewing, distribution) to others with assets already in place
Global brands require expensive and sustained marketing support
A successful global brand would make Interbrew more attractive to potential future partners to enable an "asset light" expansion (e...
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Does Stella Artois appear to be the right choice as the company's flagship brand?
Table 2 ? The Choice of Stella Artois as Interbrew $BCT (B Global Brand
Reasons for supporting the choice of Stella Reasons why it may not be the right choice
Demand for premium brands is expanding in major markets (e...
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