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| Topic: |
English
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| Number of pages / Number of words: |
5 / 1124 |
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Therefore, the sub-branding would not build share in the segment but keep the customers away.
3. Creating a totally new brand could help capture the market share and reduce the risk to the minimum. Based on the product research, B&D’s product is very competitive in most product categories. 12 out of 14 products are rated as competitive or leadership...
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Based on the product research, B&D’s product is very competitive in most product categories. 12 out of 14 products are rated as competitive or leadership. All that goes wrong is the negative brand image and customers are not proud of owning B&D’s products. The way to regain customers is to change a different brand name and color theme of our quality products...
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