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English
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8 / 2093 |
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140).
McKee (2001, p.145), defines context as âa series of intertexts, related textsâ.
By identifying the context, we establish useful information which structures the way we interpret the text. Along with context, McKee (2001, p.146), suggests three ways to understand any element of a text âThe rest of the text, The Genre of the text and the wider public context in which a text is circulatedâ...
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It describes how culture and language work together to produce meaning systematically. According to Turner (1997, p.311), all meaning producing activities are gathered under the one conceptual framework known as âsignificationâ. Semiotics analyses signification by reducing all communication practices to their most basic unit: âthe signâ...
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