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| Number of pages / Number of words: |
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Essay's paper body
SWOT ANALYSIS
STRENGTHS
-completely compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside†promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market
SWOT ANALYSIS
STRENGTHS
-completely IBM compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice to Compaq)
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside†promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-COMPETITORS (IBM, Apple, Macintosh, Packard-Bell, Hewlett-Packard, Dell)
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market
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SWOT ANALYSIS
STRENGTHS
-completely compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside†promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market
SWOT ANALYSIS
STRENGTHS
-completely IBM compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice to Compaq)
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside†promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-COMPETITORS (IBM, Apple, Macintosh, Packard-Bell, Hewlett-Packard, Dell)
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market
Essay fragment
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