Buy custom SUV Advertising
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English
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| Number of pages / Number of words: |
3 / 658 |
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On the other hand, a SUV buyer profile shows him or her to be more restless, "self-oriented" and with romance in his or her mind. The customer looks for the flashy exterior and a more masculine look. Both analyses of the two different types of vehicles show that these car companies invest a lot of money and time to research the psychology of the buyer...
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This is also evident in television commercials; they say things like "ultimate off-roader," "the worlds toughest 4X4," and "unrivalled strength." "These words are used to halt the need for justifying things anymore. Once a word like "toughest" is used, nothing more needs to be said."(Logical? par 4) The automobile industry has begun using social science as a marketing tool to attract more people to its products...
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General points of the essay
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