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Essay's paper info
Topic: |
English
|
Number of pages / Number of words: |
4 / 1073 |
Essay's paper body
The company buys beans directly from the growers. Starbucks oversees the roasted the beans and controls the distribution of the beans to it retail outlets. This is not discussed in any detail in the case.
Starbucks retail outlets were its primary distribution products and represented 77% of their sales...
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Another channel was the distribution of the beans to food service accounts like restaurants and hotels and this represented about 5% of sales. Domestic and foreign licensing, international stores, grocery stores, warehouse clubs and grocery channels represented together less than 10% of sales combine...
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