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English
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| Number of pages / Number of words: |
12 / 3259 |
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about a possible tie-in between M&Ms and the film. For whatever reason, Mars said "No" to the proposition. Many purported reasons for that negative response have been provided by a variety of sources: Mars decided it didn't want its bite-size candy associated with an extraterrestrial living with an earth family, or it thought the film's premise just a bit too otherworldly, or an unnamed M&M executive decided nobody would want to see a movie about an alien adopted by a lonely kid, or maybe they had already spent their advertising budget...
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Whatever the reason for it, when Mars said "No", the filmmakers went to Hershey and asked if they want to do a promotion with Reese's Pieces. Hershey's thought this was a good opportunity and jumped on it. "Hershey did not pay to have Reese's Pieces used in E.T., but it did agree to do a tie-in between the movie and the candy after the film was released...
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