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| Topic: |
English
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| Number of pages / Number of words: |
9 / 2284 |
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The president reacts by responding to changes in attention to the media. The media has a strong influence on the policy agenda of public officials. The public's familiarity with political matters is closely related to the amount and extent of their attention to certain issues received in the mass media...
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(Edwards 1999, p.328) From this one can say that the media does in fact have the winning hand. "They may not be successful us what to think, but they are successful in telling us what to think about." (London) Television coverage can affect many attitudes of the public on the importance of certain issues so it should be quite important to public officials to put those on their agenda...
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