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The firm lost $70 million in Asia that year. Late in 1997, as part of a global restructuring effort, Whirlpool announced that it was pulling out of two money-losing joint ventures in China. The company's European push had also been less than fully successful. It had proved very difficult to establish the Whirlpool brand on that continent, where there was stiff competition from entrenched players and where appliance manufacturers had to cater to specific demands of customers from a wide variety of cultures--a key contrast to the largely homogenous U...

The company's European push had also been less than fully successful. It had proved very difficult to establish the Whirlpool brand on that continent, where there was stiff competition from entrenched players and where appliance manufacturers had to cater to specific demands of customers from a wide variety of cultures--a key contrast to the largely homogenous U...

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Cultural Differences in Joint Ventures An Analysis of the Business Cultural Issues Raised by the Article; Knowledge Transfer, Knowledge Replication, and Learning in Non-equity Alliances: Operating Contractual Joint Ventures in China (Wang, Y. Nicholas, S. 2005) Corporate Governance of International Joint Ventures Joint Ventures Social Responsibility Whirlpool Summary Whirlpool Coporation's Global Strategy Whirlpool Analysis Whirlpool Case study Whirlpool Europe – Project Atlantic Whirlpool Europe Whirlpool Europe: NPV analysis Whirlpool whirlpool case Operations At Whirlpool Failures of mergers and joint ventures

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