Buy custom Media; Levi Jeans Campaign
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English
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| Number of pages / Number of words: |
6 / 1415 |
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This particular one reads ?Now available stonewashed!' Relating back to when he places the stones in the machine to be washed. Each storyline in the commercials have an unpredictable ending. The adverts kept changing, the colour of the jeans changed from blue to black. They purposely did this to make more money because since World War 11, people had more wealth...
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The teens had to be in with the latest fashion.
There is plenty of iconography throughout the adverts. The image of a dark, muscled, tanned bloke appears in each advert. This independent, sexy guy is in it, as it will attract more customers to buy the jeans, thinking they will be like him (or the Levi's girl, who is stunning, free and healthy too)...
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