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English
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| Number of pages / Number of words: |
6 / 1652 |
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As this simulation has shown, the introduction of a new product into the market place involves careful determination of sales forecasting and pricing strategy. The Marketing audit my group is completing is introducing a new voice activated system into the CSX transportation system. Within our marketing audit, no product is being monetarily sold, however this simulation shows the need to forecast the demand for this item...
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We need to forecast the demand to ensure that the internal CSX customer or employee is able to receive software and training for this program should their position require it.
The individual marketing plan LT A completing directly relates to this simulation on many fronts. First, LT A open up a new store in a market that currently does not have a store specializing in the video game industry...
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