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| Topic: |
English
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| Number of pages / Number of words: |
4 / 1055 |
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Over 55% responded negatively to this question (CNN.com). This Estee Lauder advertisement was created to persuade women to "perfect" their appearance. The problem lies in the defining of beauty as seen by Estee Lauder. The models in the ad are all appealing to both the mental and visual senses. However, the models in the advertisement are anything but your normal woman...
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The models in the ad are all appealing to both the mental and visual senses. However, the models in the advertisement are anything but your normal woman. The consumer must decide if the definition of beauty rests in the hands of Estee Lauder. Is beauty in the eye of the beholder or in the eye of the advertising agency?
Estee Lauder not only creates an unrealistic definition, but they also pass these models off as being the standard for beauty and the look that women need...
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General points of the essay
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Estee Lauder Fin Report Overview
Estee Lauder Teams With Tom Ford On Signature Product Line
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How the Marketing World Negatively Affects Consumers through Advertisement
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