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Because many words are subjective, and can take on various cultural implications that may be different to the dictionary definition, it is important to consider word selection carefully.

Words are a writer's most powerful tool, as has been said before, "To take power is to win speech" (Watson, 2003)...

Language shapes the way that people think about situations and events, and thus the manipulation of language in public writing and speech can affect the impressions of those who read or hear it. There are several examples in recent history of public or powerful figures manipulating language and selecting words in order to influence the public's perception of a particular matter...

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