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Normally, strength of an enterprise can be understood as having superior advantages against his competitors. In other words, it is the resource and capability that can be used as a basis for developing a competitive advantage. Strength can be the patents, strong brand names, good reputation among customers, specialist-marketing expertise, a new and innovative product or service, the location of the business, the quality processes and procedures, or any other aspect of the business that adds value to his product or service...
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Normally, strength of an enterprise can be understood as having superior advantages against his competitors. In other words, it is the resource and capability that can be used as a basis for developing a competitive advantage. Strength can be the patents, strong brand names, good reputation among customers, specialist-marketing expertise, a new and innovative product or service, the location of the business, the quality processes and procedures, or any other aspect of the business that adds value to his product or service...
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General points of the essay
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