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The cable/internet company Comcast is a great example. In one commercial, Comcast uses many approaches in selling their lightning fast internet service. Recently, Comcast used husband and wife turtles as a decoy to insult competitors and to prove how great their service is. Using the “name-calling” approach, the two turtles that are referred to as the Slowsky’s, mock the slow speeds of their hinted competitor Verizon who sells DSL internet...

The cable/internet company Comcast is a great example. In one commercial, Comcast uses many approaches in selling their lightning fast internet service. Recently, Comcast used husband and wife turtles as a decoy to insult competitors and to prove how great their service is. Using the “name-calling” approach, the two turtles that are referred to as the Slowsky’s, mock the slow speeds of their hinted competitor Verizon who sells DSL internet...

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