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English
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| Number of pages / Number of words: |
4 / 884 |
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On the other hand now the great issue is to find the right worth for product placement because no one has conducted any research on its rating.
Let's move on to billboards. Billboard is one of the hottest advertising areas because it is far away from large advertisers such as Google and Yahoo which are serious competitors for other media...
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The research from the Outdoor Association of America reveals that billboard advertising has already outpaced other traditional forms of media such as network TV, radio and newspapers. In addition the worth of large billboard operators is increasing. Outdoor media is avoidance resistant, because it can't be muted or switched off by modern technology or when driving a car, it is impossible not to look outside the window; therefore it doesn't experience the pressure from other competing media such as Internet, iPods, satellite radio, TiVo and other recent technology...
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