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| Topic: |
English
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| Number of pages / Number of words: |
6 / 1534 |
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He says McDonalds restaurants are stationing themselves all over the globe. So much so that he states "Ernst Doerfter, a prominent member of the doomed East Germen parliament, who called for an official ban on ?McDonalds and similar abnormal garbage-makers'" (Schlosser 480). The quote shows just how much McDonalds is trying to associate themselves with every country...
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The quote shows just how much McDonalds is trying to associate themselves with every country. East Germany was bothered so much by fast food places that they called for a ban on them. Schlosser allows the reader to understand this more by his statement of "the traditional German restaurant serving schnitzel, bratwurst, knockwurst, sauerbraten, and large quantities of beer is rapidly disappearing in Germany" (Schlosser 483)...
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General points of the essay
Analysing McDonalds (fast food outlets) using the Porters 5 forces model – sometimes called the Competitive Forces model.
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