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Topic: |
English
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Number of pages / Number of words: |
6 / 1493 |
Essay's paper body
Nothing ensures customer loyalty and referrals better than good service. J.D. Power and Associates has long been a barometer of products and services â awarding their prestigious award to the best of the best in each category. In their 2007 Residential Cable/Satellite TV Satisfaction Survey of service providers in the North Central area, the four basic providers in this area â DirecTv (satellite) , Dish Network (satellite), Insight (cable), and Comcast (cable) â were each rated...
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In every category rated (including overall satisfaction and customer service), the two satellite providers were higher than their cable counterparts. The satellite providers were rated 4 out of a possible 5 in both of the categories referenced above, while the cable providers saw marks of 2 or 3. My first hand experience mirrors those ratings, as satellite was out the next day to install my service (DirecTv), while the cable company I was with (Comcast) did not show for their appointment to disconnect my digital cable service...
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General points of the essay
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Article Summary-The Mismanagement of Customer Loyalty
Customer Requirements Translated Into Products/Services
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Products, Prices, Services
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Products, Services, & Prices
services and tangible products
The affects of customer Loyalty
Cable vs Dish
The Value of good customer service
What constitutes good customer service and makes a company in the fast food industry indispensable?
Customer Loyalty
customer loyalty programs
Kudler Customer Loyalty Program
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