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English
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| Number of pages / Number of words: |
4 / 1063 |
Essay's paper body
Nice idea, right; consumers like to compare and count calories, and whats better than a company that cares. This is one way that Subway shows their credibility, logic, and motivational appeals. It is motivational as a consumer to know how many calories are being consumed and with so many healthy options being given; a consumer does have multiple options to eat healthy fast food...
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Over the years Subway has used a few different advertisement tactics. At one point consumers were given stickers, the number was based upon what you brought at each purchase. Once so many stickers were obtained, the consumers could then use those to receive a free sandwich. Then there was Jared, you know the man who lost >100 pounds from eating subway sandwiches...
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