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| Topic: |
English
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| Number of pages / Number of words: |
2 / 399 |
Essay's paper body
The key management issues of our IMC campaign are to set objectives that will help to design effective messages based on our opportunity analysis cited before. Our main objectives:
- Develop brand awareness
- Change customers beliefs and attitudes
- Increase our service demand
- Encourage repeat purchase
- Encourage customers to use our services
- Built costumers loyalty
- Enhance firm image
- Increase market share
- Reinforce purchase decisions
4...
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The key management issues of our IMC campaign are to set objectives that will help to design effective messages based on our opportunity analysis cited before. Our main objectives:
- Develop brand awareness
- Change customers beliefs and attitudes
- Increase our service demand
- Encourage repeat purchase
- Encourage customers to use our services
- Built costumers loyalty
- Enhance firm image
- Increase market share
- Reinforce purchase decisions
4...
Essay fragment
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