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| Topic: |
English
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| Number of pages / Number of words: |
3 / 808 |
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The advertisement forces eye contact with her and your recognition of her simplicity or "plainness in order to transcend its message. The message is built upon a system of relationships that are less familiar to magazine readers and therefor eye catching. She does not fit immediately into our code for femininity...
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She does not fit immediately into our code for femininity. Her abnormality lies in her apparent normality to the onlooker. So what is the advertiser trying to do? In order to understand this question we must look at the paradigmatic relationships between the words and the picture.
First the advertisement declares that this woman is Esprit; "I AM ESPRIT...
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