Buy custom Zoecon Corporation
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 838 |
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A test market was observed to determine consumer acceptance of the product and to qualify the trade and consumer marketing program. Four cities were chosen, and were considered representative of the 19 city market where 80% of insecticides were sold. The cities contained 1.7 million household, which translated to 5...
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Exhibits 1 and 2 show estimates of the profitability of the test market. Based on the test data and calculations, the Zoecon Corporation experienced a profit of $137, 386.00. Assuming that all test market data would remain the same for the expanded 19 city market distribution composed of the 22 million households, the forecasted sales would be $13,400,640...
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