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Business
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| Number of pages / Number of words: |
3 / 673 |
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The estimated additional cost for marketing efforts is $500,000. Since we are not provided with a statistic on Zoecon’s roach insecticides, the numbers from Zoecon’s flea insecticides sectors will be considered in our calculation (see Excel attachment). With the firm’s current return-on-marketing-expenses rate – $7...
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With the firm’s current return-on-marketing-expenses rate – $7.26 per dollar spent on marketing, Zoecon can increase its current market share by 1%, from 18% to 19%.
The third option is to sell IRG to other national firms who are heavily engaged in the consumer market sector. This option offers a 50% margin on profit and zero burdens in marketing expenditure for Zoecon...
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