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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
10 / 2597 |
Essay's paper body
Instead, the penalty program increased customers’ complaint against those extra charges.
This problematic situation happens because Zipcar cannot effectively manage its customers’ unexpected late return. Customers need to understand why returning their cars on schedule are important and they must consider how their late returning could obscure other customer’s schedule...
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Therefore, Zipcar must find a way from its operation to influence customers’ behaviour by helping them understand customers’ responsibilities, and the company should develop strategies which can encourage its customers’ on-time behaviour.
II. Situational analysis
In the car-sharing service industry, there are three major factors companies must consider in order to sustain their business...
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