Buy custom Zara: IT for fast fashion
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1242 |
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Zara does not have to rely on accurate long-range sales forecasts, because the flexible factories with short lead time can adjust to the demand easily and rapidly. The commercials within design teams only make an initial guess about how well a garment would sell; forecasted demand is then updated with store demand information...
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Therefore, Zara has managed the demand chain with supply chain efficiently. On the other hand, other competitors have no such vertically integrated manufacturing operations, thus they produce more classic garments and do not change their merchandise in store as frequent as Zara does.
The Product Offerings and Consumer Desires
The products are garments for men, women and children...
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