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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1422 |
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By placing them in interesting and enticing point-of-purchase displays, by making them available via precisely placed coolers, or vendors, or racks, or fountains, and by making them relevant to the lives of purchasers, Coca-Cola Hellenic activates consumer demand.
CCHBC began its business in Russia with launching the Fanta production in Mineralnye Vody in 1992...
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Since then, CCHBC have been extending its production facilities almost each year. Thus there were its plants built in Moscow, Saint Petersburg and Volgograd ,then in Krasnoyarsk and Samara, Vladivostok, Nizhny Novgorod and Ekaterinburg. In 2005 ABC crowned the success with acquisition of one of the biggest juice businesses in Russia – the Multon Company...
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