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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5778 |
Essay's paper body
Women. A woman who shops at Zara is stylish, well dressed and likes to stand out in the crowd. She is fashion conscious, but would not go the full length to capture the latest trend and so is a bargain hunter and a bit of a shopaholic.
2. Men. Men account for 25% of sales. Zara's male customers are fashion conscious and always well-dressed...
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Men. Men account for 25% of sales. Zara's male customers are fashion conscious and always well-dressed.
3. Children. Zara places emphasis on clothes that parents buy for their children. Therefore, all clothing from baby to teenager ranges is always fashionable, trendy and appealing to parents.
SWOT Analysis of ZARA
Internal Strengths: Within summer 2007, Zara and its parent company Inditex surpassed Sweden’s H&M Stores to become the number one clothing retailer in Europe...
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