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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2180 |
Essay's paper body
Advertisers only pay for ads that attract user attention as evidenced by clicks. But the way Google enables its advertisers to get results has a lot to do with the process of repetition and refinement that identifies the most effective ads.
Google's most successful search advertisers are those who methodically experiment with multiple messages...
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Sometimes they try thousands of combinations of different texts displayed in response to various search keywords, quickly - often in hours - eliminating those that don't attract the clicks of users and refining those that do, until they arrive at the ideal combination of message and keyword.
A similar process of refinement takes place in Google's AdSense service...
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General points of the essay
ADVERTISERS RESPONSE ON VARIOUS NEWS PAPERS WITH A SPECIAL REFERENCE
Strategic Planning Process - Google
The Ethics of Advertising: Do advertisers go too far?
You Tube & Google
Advertisers Gone Too Far
Why did the Whitechapel murders attract so much attention in 1888?
Advertisers Sell Images Not Products
Advertisers Take Us For Spend-
Advertisers Take Us For Spend-thrift Fools
Description Of Youth Target To Advertisers
How Advertisers Target Teen Girls
How to attract attention
The Games Advertisers Play Ad critique
Advertisers' Strategies to Target Gay Audiences in Attitude and Gay Times
What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
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