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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2117 |
Essay's paper body
This critique also reflects a better picture of yield management applications and does carry out in-depth study of the subject.
Key objectives of yield management in a hotel
Profit maximization (Harvey &Kimes1989)
Rooms are considered as the most perishable commodity among all the products and services a hotel offers...
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Time factor comes into consideration, as bygone time cannot be recovered. Hence the unsold rooms are a loss for the hotel. This cannot be tolerated as an ongoing process as it accumulates heavy loss for the company. Its becomes essential for the management to take anticipated steps to ensure no room goes unsold in a particular season or a period...
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