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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1600 |
Essay's paper body
Traditional radio today typically carries advertising for twenty minutes in every hour , causing listeners to constantly scan stations. A commercial-free format would fulfill the listeners’ need for consistent, interesting programming. However, choosing this format would also cause XM to miss out on the opportunity to raise extra revenue through advertising...
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However, choosing this format would also cause XM to miss out on the opportunity to raise extra revenue through advertising.
Option two would allow XM to sell advertising time for all stations and programming. This option could provide a large amount of advertising revenue, but at the same would make differentiating the product from traditional radio much more difficult and will not justify paying a subscription fee for the potential customers...
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