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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 592 |
Essay's paper body
To differentiate XM from basic FM radio programming.
6) To market XM to the public it would be best to use consumer directed advertising while still maintaining a focus on joint ventures with manufacturing and retail chains. For initial growth the best way to gain a large market share would be to price the receiver and service low (basic service) allowing for large market saturation and adoption...
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Offering a lower startup price and service membership then SIRUS will increase early acceptance. It is important to work with manufacturing companies to develop new products that offer XM as an option on new vehicles audio systems. This is a long and costly process but it is necessary for growth beyond the reach consumer directed advertising...
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