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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1175 |
Essay's paper body
In fact, the two brands complemented each other. Xiameter took advantage of Dow Corning commoditized products and structure to offer competitive prices whereas in limiting its offer to customers who needed technical support and innovative products (thus avoiding price competition), Dow Corning clarified its positioning and reinforced its value proposition...
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For example, it solved problems arising from the creation of Xiameter (compensation package, performance incentive, etc.) before its launch.
In 2006, the first mover advantage of Xiamater started to erode. Other silicone suppliers had developed online ordering system. Some of them provided a full range of products and services through this new channel and progressively increased the volume of orders placed on line...
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Corning
Dow Corning
In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage.
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