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Business
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| Number of pages / Number of words: |
13 / 3502 |
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125). At this time, there was also a pattern of declining demand and radical changes in consumer taste and preferences. As a result, in 2001 the French minister of agriculture appointed his general controller to prepare a report on the French wine crisis. This report recommended changes required if France wanted to survive and successfully compete in the global wine market...
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This report recommended changes required if France wanted to survive and successfully compete in the global wine market.
1.2. The Wine Industry
The French wineries differ from the New World wineries in all aspects of the wine industry. From grape growing, wine production, distribution, labeling, packaging, and marketing, the New World wineries embraced innovation while the French held on to their old, labor intensive technologies and traditions...
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