Buy custom World Wine market
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2820 |
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The wine consumption is becoming more occasional. This is partially due to an aggressive anti-alcohol campaign and driving restrictions set by the local government, but also facilitated by a lack of marketing strategy: the wine market is losing
touch with the youth (the average age of wine drinker is gone up from 35 to 55) and young people are getting more keen to beer or alcohol pops...
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The puzzling classification and labeling, the unreliable quality, the rigid "appellation d'origine controlee" which dictates strict rules on methods of production (see more details on par.6.4) . Its international image is often seen as intimidating, boring and old fashioned.
5. Success of New World over the Old World : key factors
Question 1: "What accounts for the New World's success over the Old World's wine producers?"
The following analysis aims to elucidate the main reasons accounting for the New World success over the Old World...
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