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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1301 |
Essay's paper body
Nike increased Converse sales from $1.5 to $2 billion (29% increase) and most of the growth drives sales in the emerging markets. Since US revenue for Nike remains flat, the company is looking to reach more of the international market. Nike plans to invest 11% of revenue in marketing and this expense will help in promoting strong brands and maintain product recognition...
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Nike plans to invest 11% of revenue in marketing and this expense will help in promoting strong brands and maintain product recognition. In 2006, Nike spent $1.74 billion in advertising, 11.6% of revenue. This advertising led to Nike's operating margin of 8.80%. Nike is not the most profitable company in the footwear industry that title belongs to Puma...
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General points of the essay
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